FASHION

Analyzing the trends, brands and market forces shaping Pakistan’s evolving fashion economy.

Pakistan’s Missing Size Standard: The Fashion Gap Holding Back Local Brands

8 Min Read

Last week, I found myself in a deep brainstorming session with Maimona Sarfaraz, the force…

Textile & Fashion Industry News – February 2026

7 Min Read

PAKISTAN: Policy & Trade Dynamics Tariff Relief Talks Gain Momentum in IslamabadDiscussions between the Government…

Who Pays the Real Cost of Fast Fashion

6 Min Read

When I first started my manufacturing facility, I would walk into the hyper fast fashion…

Cotton Under Crisis: How Climate Change Is Affecting Pakistan’s Most Critical Crop

2 Min Read

Skin care is like dieting. You have to invest time and effort. There is no…

Lasted FASHION