FASHION

Analyzing the trends, brands and market forces shaping Pakistan’s evolving fashion economy.

Pakistani Craftsmanship Enters the World Stage: Collected XX Debuts in Paris

4 Min Read

The global fashion landscape witnessed a historic moment as Collected XX made its official physical…

Beyond Bridals

6 Min Read

Pakistani fashion has its backbone in bridal and formal design. Our design calendars are shaped…

Stitching Ties: Pakistani Fashion Giants Make a Historic Debut in Dhaka

3 Min Read

In a landmark moment for South Asian retail, Pakistan’s premier clothing powerhouses—J. (Junaid Jamshed), Maria.B,…

Pakistan’s Missing Size Standard: The Fashion Gap Holding Back Local Brands

8 Min Read

Last week, I found myself in a deep brainstorming session with Maimona Sarfaraz, the force…

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