Tracking the roots of fashion, from fields to fiber, we report on the crops and communities
powering Pakistan’s textile future.
Climate change, water shortages, and rising farming costs have pushed farmers worldwide to adopt AI-powered smart irrigation systems. These systems are now trending because they…
For most of the global fashion industry, Pakistan has almost always existed behind the label.For…
Walk through exhibitions, meet the buyers and the first thing anyone usually thinks about when…
Early Cotton Sowing: Punjab Targets 0.7 Million Acres LAHORE: The suitable sowing period for early…
In late February 2026, military action involving the United States and Israel against Iran sharply…

Early Cotton Sowing: Punjab Targets 0.7 Million Acres LAHORE: The suitable sowing…
In late February 2026, military action involving the United States and Israel…
Climate change, water shortages, and rising farming costs have pushed farmers worldwide…
Walk through exhibitions, meet the buyers and the first thing anyone usually…
For most of the global fashion industry, Pakistan has almost always existed…
Pakistan’s Journey Towards Eco-Friendly Fashion It has been revolutionary, this talk about…
Last week, I found myself in a deep brainstorming session with Maimona…
We started our factory because we saw a huge gap in the…
For Pakistan, cotton is more than a crop. It acts as a…
Skin care is like dieting. You have to invest time and effort.…
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